Strategic corporate gifting, when done right, can provide huge value to an Account Based Marketing (ABM) campaign. We live in a rapidly expanding ‘digital world’ saturated by e-marketing. A unique custom branded corporate gift, can inject a personal element, leaving a lasting impression with high-value target accounts.
We work with a number of corporate clients, who swear by offline engagement via gifting to boost the effectiveness of ABM campaigns. Here’s how you can incorporate corporate gifting into your ABM strategy.
Creating Connections:The Science of Impactful Corporate Gifting in ABM
Account-Based Marketing (ABM) has become a key B2B strategy, particularly effective for engaging high-value accounts through authentic and personalised interactions. A powerful extension of this is corporate gifting, which enhances engagement by creating a unique messaging experience rooted in psychological principles like reciprocity and personal connection. Corporate gifting not only boosts ROI, but also helps personalise outreach across direct mail, social media, and web touch-points, accelerating the sales cycle.
By addressing specific personas and pain points, companies can deliver impact through thoughtful, tailored gifts that reflect a deep understanding of the recipient. This elevates both brand perception and sales effectiveness.
Moments That Matter: 5 High-Impact Gifting Events for ABM Success
1. Engaging Early-Stage Prospects
2. A show of gratitude after an event
3. Celebrating Key Client Milestones
4. Referral Programs
5. Monitoring Company Milestones for Timely Gifting
By integrating thoughtful, timely gestures such as custom curated corporate gift hampers you can deliver personalised, high-impact touch-points that resonate with key decision-makers. So perhaps it’s time to start considering unique and scalable gifting solutions to elevate your ABM approach?
At Bindle, we practice what we preach! Sending a little gift, via good ol’ snail mail, has been the start of many wonderful relationships with clients.
Chat to us about how we can help incorporate corporate gifting into your ABM Strategy.
